Program

Program

Friday, June 28th

Saturday, June 29th

09:00

Reception and accreditation

09:30

Welcome

09:45

Adding resources, multiplying returns

Funding, sponsorship, economic impact, strategic or marketing plans are part of the debate that managers of macro-events must take on in order to successfully manage budgets that are always limited, but which nevertheless, must aim at high returns for the development of the city.
The main objective is to achieve a high return on investment for the development of the city.
How can this be achieved?

  • Fernando de Portugal, CEO, Last Lap

  • Javier Lacunza, General Manager, PROVENUE

  • Fay Taylor, president, SpainDMCs

10:45

Conference: macro-events and gender perspective

  • Zaloa Basabe, Pamplona City Council’s departament of equality, community action, neighbourhoods, citizen participation and basque laguange and culture.

11:20

Networking coffee

12:00

Safety and coexistence, non-negotiable pillars

The attraction of tens of thousands of people in limited spaces requires the adoption of technologies, the design of protocols, as well as large doses of pedagogy and awareness-raising so that everyone, neighbours and visitors, coexist harmoniously throughout the dates of the celebrations. Safety and peaceful coexistence are the essential prerequisites from which we can build memorable experiences.

  • Marta Morrás, Global Marketing Director, Veridas

  • Julio Cendal, Head of security, Real Madrid (1998-2022)

  • Juan Manuel Gil, Citizen Security, Pamplona City Council director

  • Jean-René Etchegaray, mayor of Bayonne

13:00

Conclusions

13:15

Closing